A job post that says "looking for accountant, experience required, salary as per industry" will get either five applications or five hundred, and neither set will be useful.
What the reader is actually deciding
Not whether the job exists. Whether it is better than the one they have, and whether they would be any good at it.
A description that does not help with either question gets applications from people who apply to everything.
Three things that fix most of it
The work, not the title. "Accountant" means twenty different jobs. Say what the day looks like: entries, GST filing support, chasing overdue payments, monthly closing. Somebody who dislikes chasing payments will now not apply, which is exactly what you want.
A salary range. "As per industry" wastes both sides three rounds of conversation. A range filters more accurately than any other line in the post.
What it is like here. Team of six. Owner works alongside. Saturdays till two. These details decide more applications than the package does.
Be honest about the difficult parts
Travel, late-month pressure, a demanding client. Saying it upfront costs you a few applicants and saves you a resignation at month three.
Cut the boilerplate
"Dynamic self-starter with excellent communication skills" appears in every post ever written and means nothing. Replace it with a real requirement: must be comfortable calling customers about overdue payments.
Say how to apply
One clear instruction. Where to send it, what to include, and roughly when they will hear back. Businesses that never reply to applicants develop a reputation faster than they expect, in a market smaller than they think.
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