When Discounting Quietly Destroys Your Margin
A 10% discount does not cost you 10%. Depending on your margin, it can wipe out a third of your profit on that job.
GST tips, sales strategies, product updates, and real success stories from Indian businesses.
A 10% discount does not cost you 10%. Depending on your margin, it can wipe out a third of your profit on that job.
A customer who already knows you is far easier to bring back than a stranger is to convince. Most businesses never try.
A daily routine catches problems. A weekly one catches patterns. Thirty minutes, five questions, once a week.
Most first sales hires fail, not because the person was wrong, but because the business was not ready. What to have in place first.
A quotation is a sales document, not a price list. Small changes to how it is written change how often it gets accepted.
Every service business has one or two clients who consume far more than they pay. Finding them is uncomfortable and usually very profitable.
Everyone spends on getting new customers. Almost nobody spends on keeping the ones they have, which is where the cheaper growth actually is.
Most service businesses price by looking at competitors and shaving a bit off. Here is how to work out what your work actually needs to cost.
March is stressful mostly because of things that could have been done in January. A month-by-month checklist to make year-end ordinary instead of frantic.